Will you have the chance to meet existing customers? When it comes to booth graphics, less is more. Here are three co-investment techniques to consider : Direct cash investment, the more (and we want to emphasize that more is better) that exhibitors are willing to pay for a booth, the more value they are likely to derive from. These items can be sent to prospects post-show. Speed up your communications by completing your contact list using a sales intelligence tool like. They need not be completely different and should speak to the pain points of the person youre talking. Continue to nurture leads by setting up triggers that will give you first-mover advantage when the prospect opens a new project or has other news you can turn into a conversation. Is it more expensive to be agile when it comes to booth displays? Using, discoverOrgs IT Org Charts, you can leverage the connection you made with the junior IT person who was at the show to speak to the decision maker for an upcoming project. Dont get bogged down in jargon and technical specs - explain your product or service in laymens terms. Finally, theres capacity building through training. Statistics show that 45 of prospects hear from vendors only after a purchasing decision has been made.
Trade, show, rOI, strategy
Promote your presence at the show on social media platforms, such as LinkedIn, and use your email contact list to invite prospects and other potential business partners to visit your booth. Tradeshows provide your company with opportunities to bump shoulders with thousands of your closest competitors, customers and prospects. A meet, we consistently emphasize the importance of a well-tested offer, particularly for companies entering foreign markets. If you want to tweet but youre on a tight schedule - and want to maintain your sanity - one tactic is to retweet influencers, including anyone who is effectively using the conference hashtag. It is important to promote your participation in the show on your website, blog, and other communications leading up to the show. for more on the 5 types of booth display designs, heres Joe take the ability to redesign a booth display based on the scale and scope of each event should in no way impact brand presence. They're about meeting new people, reconnecting with old friends and colleagues, and forging relationships with the media. Even if your company is only going with a 10 x 10 booth, bundle it with a speaking slot. He feels that anyone who is trying to use the same exhibit for the third year in a row is doing a disservice to themselves.
Marketing Strategy: 7 Best Practices Handshake
The key is to understand that these events are less about sitting in conference rooms and more about making connections with current and prospective clients and business partners. Especially for prospects that expressed interest in the past but never entered your sales funnel, maintaining the look and feel of the booth is a useful way to trigger their memory. With a strategic approach, you can use this gathering as a place to meet with target prospects, increase your visibility as a thought leader and increase awareness of how your solution is different from the rest. . If youre an executive who meets with media and analysts at industry events, thats good advice for those situations, too. These enable you to efficiently complete your contact list out of your booth traffic data. Irrespective of the small adjustments one makes inside the booth depending on the shows target audience, we asked Joe from a brand presence perspective, how often he recommends investing in a new display.
Anything that you put your brand on communicates something about your company. Build a list of prospect targets from the attendee list provided by the show combined with your own database, or use a sales intelligence tool like. Your staff needs to know what to look for in a prospect. The simple answer. DiscoverOrgs datasets which provides direct contact information for over 350,000 decision makers in 17,500 organizations.
Trade show, rOI : 10 Strategies
An agile trade show strategy plan focuses on the power of testing to drive higher transaction rates. According to Joe, when it comes to changing your booth display, there are two schools of thought. Sample topics include pre-setting appointments, the role of the sales and booth teams, networking, and how to support peer exhibitors, in addition to basic ground rules such as dress codes and cell phone use. Aluminum is strong, light-weight and lends itself to modularity. Badge scanners offer the important advantage of spending less time recording data and more time engaging with the prospect, but this ease can come at the price of being able to record important notes about the conversation in the booth. What could you do better next time? If exhibiting at a trade show makes sense in this context, its likely worth the expense. You should always be authentic, and its great to choose tweets that resonate with your own brand.
Should there be a next time? Recognizable: Maintaining the trade show roi strategy same booth display year after year keeps your brand easily recognizable. Whether it is a morning coffee break or an evening cocktail hour, a hospitality event provides an opportunity where your happy customers can mingle with your interested prospects. Beyond how you promote the booth to exhibitors, pavilion hosts can use a number of co-investment strategies to help guarantee high performance. The temptation to save money is to skimp on staff, but overtired booth staff dont represent you well. . Offering a comprehensive training that sets expectations for exhibiting teams will boost performance on an individual booth level and for your region as the pavilion puts out a more energized and synchronized vibe. Among other things, a comprehensive marketing plan should include a review of all marketing tactics used by your firm in the past year and those you plan to use in the coming year. Target high-value visitors before the show.
Dont try to design booth graphics to communicate everything you do, make, sell and stand for as a company. . Dont rely on bumping into people by chance, even though its great when you. These should be carefully chosen and reflect the relationship you are building. Aim to talk to prospects about their needs, not about your offering. Too often, attendees collect business cards, only to toss them in a drawer once they get home. These are your most expensive giveaway trade show roi strategy and should be given to prospects that come to a scheduled meeting with you. The meet team spends a lot of time strategizing with its clients to customize the pavilion exhibitor system to optimize the approach for their specific audience and goals. Maximizing Tradeshow ROI, attend our webinar, tuesday, August 19th from 10:30-11:30. Do you want to check out the competition?
ROI with an Agile, trade, show
One way to talk about your organization is to come prepared with a well-honed elevator pitch - that two- to three-sentence description of your company thats simple, easy to understand and memorable. But before you succumb to the temptation of creating one-size says it all booth graphics or investing in 10,000 squeezie toys emblazoned with your companys logo, here are some tips to maximize your tradeshow ROI without compromising your brand, or your sanity. Send those to your marketing team so they can add them into your prospect list, and dont forget to connect on LinkedIn. In fact, not only are portable or modular displays less expensive, the ability to rapid test your hypotheses in a flexible display can significantly increase your trade show ROI. Was it worth the time and money? A not that booth again feeling.
Create, trade, show, strategy, rOI for the Greater Good
With that in mind, here are five tactics for your next trade show. CDS Displays on the topic of brand presence and the cost of investing in booth displays to help us answer these questions. Be friendly, be yourself, and dont be overly self-promotional. By joining a pavilion, exhibitors are representing themselves as well as the region or industry. Joe recalled his own experience using a portable display with two messages printed on either side. Reach out before the show with a targeted direct mailer or a note from your companys CEO and give them a reason to want to see you. Its a material we highly recommend for exhibits, says Joe. At meet, we recommend a co-investment and training strategy that not only raises the bar for exhibitor performance but offers capacity building resources that raise the tide for all boats. Joe recommends changing your booth display after the second year if you are participating in the same events year after year. You can attract more top sales prospects to your booth by reaching out to them before the show. Bodies who cant speak about what the company offers only take up space. When pavilion hosts employ trade show strategy ROI that is focused on investing in and building the capacity of exhibitors, everyone wins. At the conclusion of every trade show, you and your team should sit down and review how you did at the show versus your objectives.